Xbox launches XP, a division for film, TV, products and live experiences
Xbox is launching XP, a division led by Kayleen Walters, formerly of Mojang, covering film and TV, consumer products, partnerships and live experiences.
Xbox announced on Thursday, October 8, 2026 the creation of XP, a new division that brings together capabilities already spread across Xbox teams to help its franchises reach people beyond the games. The name is a play on "Experience Points".
It is led by Kayleen Walters, newly appointed President of XP, who is leaving her role at Mojang. She previously spent 13 years at Lucasfilm.
XP is organized around four investment areas:
- Xbox Pictures: film, television and other linear storytelling;
- Xbox Products: consumer products and licensing;
- Xbox Places: live events, immersive experiences and attractions;
- Xbox Partnerships: collaborations with creators and brands, including sponsorships.
Xbox states that "great games remain at the center of these franchises". In the same message to staff, Maria Angelidou-Smith joins Xbox as CEO of Mojang and Minecraft.
Sources
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